USTA investing millions in The Tennis Channel

Well, this just sucks.  My family is big into playing and watching tennis.  My daughter is a state high school champ.  We love watching the US Open, the French Open, the Australian Open and Wimbledon, along with any other tournaments we're lucky enough to see on basic cable.  Now they want to take the French Open onto the Tennis Channel. 

What sucks about this is that the Tennis Channel is not on basic cable.  Look, I'm already forking out $90+ a month for cable services, including high speed internet.  There's only so much we can spend each month on entertainment.  Cable doesn't offer ala-carte services, so I'm stuck with buying expanded (actually, expanded plus digital) services just to get the Tennis Channel.  Unfortunately, that's not an option. 

So we're losing more options to cable that we can't get without paying even more to the local cable company.  I don't see this as a way of extending tennis' reach to the masses.  I see it as a way of taking it away from the masses.  I just hope I'm misreading this deal.  I hope they're actually spending money to move the Tennis Channel to basic cable. If not, this was a dumb idea.